Back Story
Generator was asked by the crew
at Department 31 to help develop
a number of creative concepts
and campaigns for their client,
ISUZU Ute Australia.
For us, the retail side of the
ute company's business meant getting
back to basics with hard hitting and
simple messages designed to hit buyers
between the eyes and move trucks.
However, the annual Max Run Challenge
allowed us to be a little bolder in our
approach to build the brand, underline
the company's corporate values and build
an exciting integrated promotion
worth jumping on board.
The Requests
+ TV Advertising
+ Press/Magazine Advertising
+ Point of Sale
+ Banner Advertising